Pavel Gorbachenko Co-Founder, CEO

Pavel Gorbachenko

Co-Founder, CEO

As one of Enkonix founders, Pavel is a result-driven CEO and a skilled project manager with extensive experience in guiding and leading projects to their greatest potential and maximizing organizational strengths.
Having successfully collaborated with clients across the world, Pavel holds an exceptional customer satisfaction record from the US and UK, Japanese, Australian, German, Swedish, Belgian, and Dutch customers. Alongside successful workforce coordination in projects of various industries and teams of different sizes, he possesses strong practical skills in business analysis and product design.
Being a product owner and stakeholder of StartMy, a business education platform based in the Netherlands, Pavel successfully leverages this valuable experience to constantly improve performance at Enkonix, which is reflected in the company’s effective strategy and high-performance standards.
When Pavel is not in the office, he takes every chance to travel and gain new experiences, and of course, he always enjoys a great book.

Areas of expertise

Project ManagementProduct DevelopmentConsultingMarket Strategy
How Enkonix Battles Scams: A Guide to Safeguarding Your Business Against Online Fraud

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How Enkonix Battles Scams: A Guide to Safeguarding Your Business Against Online Fraud How Enkonix Battles Scams: A Guide to Safeguarding Your Business Against Online Fraud

In the almost seven-year journey of Enkonix, we have faced our fair share of spam and scams. As our company has grown and faced the difficulties of a global economic recession, the challenges have only magnified. In recent times, we have noticed an increase in scam attempts that potentially impact our reputation and customer trust. This article serves to illustrate our latest encounters with these online fraud attempts, our strategy to counter them, and how you can protect your business from similar threats.

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Pavel Gorbachenko Co-Founder, CEO

More articles by Pavel


A Comprehensive Guide to Modern Web Development Stacks >

A typical web application consists at minimum of a database, web servers, operating system, and the development environment. In this article we delve into the purpose of web frameworks, factors to consider while choosing one.


What is the Rapid Application Development Process? >

Rapid Application Development, or RAD for short, is a methodology for fast application production using an iterative software development process. We've listed the pros and cons of the rapid application development methodology in this article.

#design #product strategy

How a Proof of Concept (PoC) Aids Development >

Bringing a new idea to the market can be full of risks. The significant issues may be that the concept doesn’t work in practice, or the target audience doesn’t want it. A Proof of Concept (POC) is a faster and less expensive solution to testing the feasibility of an idea.

#development #project management

Agile or Traditional? Forming the Right Software Development Team Structure >

One common factor identified as the cause of failure of several IT projects is an inefficient software development team structure. In this article, we delve into how an Agile team differs from a traditional structure, along with exploring common software development team roles and responsibilities.

#design #development #product strategy

Project Scope: What is it, and how is it defined? >

The project scope provides the foundation for the planning process, defining the endpoints that show how to define if completion is successful while cognizant of interdependencies between processes and resourcing and any critical stages in the project’s execution.

#design #product strategy

How to Conduct a Feasibility Study >

A feasibility study aims to identify both if the project can be a success and if the company developing the project can achieve this success. Typical processes following the principles of a SWOT analysis, looking at the strengths and weaknesses, the opportunities and threats.

#design #product strategy

What is the Difference Between MVP vs POC vs Prototype and why does it matter? >

Knowing the difference between MVP (minimum viable product), POC (proof of concept), and a prototype is important when you consider that many startups fail. Let us look at what the differences are between each, and when each might best be used.


How to Write Software Requirements Specification (SRS Document) >

This article aims to demonstrate how to write a software requirements specification.The document sets out the purpose of the application and the features that it should include. The application will precisely do what the project owner wants it to do by meeting all the requirements.

#product strategy #project management

The 5 Phases of the Project Management Life Cycle for Project Success >

Working through the various stages of the project life cycle effectively leads to more likelihood of success with project delivery. The project life cycle can be defined as a framework of specific high-level stages that help bring about an idea into reality in an organized way.

#project management

Release Management: A Comprehensive Guide >

Due to the complex and ongoing nature of releases in an SDLC, organizations must ensure they follow Release Management best practices. This article is an extensive guide to the release management process, its benefits, and process flow.

#project management

Do I Need a Project Discovery Phase? >

Performed correctly, the discovery phase of a project encompasses critical tasks for the project's success, including requirements capture and verification, proof of concept, and feasibility study.


Everything You Need to Know About Legacy Code >

One common mindset of developers is to treat every Legacy code as bad. However, in reality, no developer intends to develop an application based on codes that are complex to compile, debug or migrate to a new platform.

#project management

What are Functional and Non-Functional Requirements and How to Document These >

Research shows that 68% of IT projects fail. One of the main reasons for this is the poor definition of requirements at the start. Understanding the difference between functional and non-functional requirements helps in avoiding this.

#project management

User Acceptance Criteria Explained >

The acceptance criteria are essentially the tests that an application must pass to demonstrate that it has met all the user requirements. This article provides a view of the importance of acceptance criteria from the project management perspective.


Code Refactoring: Why, When, and How Explained >

Refactoring is taking software code and making modifications to improve it without changing the code's functionality. If software refactoring is done correctly, the end-user will not notice that the code has changed other than seeing improvements in responsiveness.

#development #product strategy

Technology Consulting for Startups: For Operational Efficiency and Growth >

In today’s world, it’s almost a sin to try and operate a business without using technology. Let us learn what this means and how tech consulting can help startups convert their business ideas into operating models.

#product strategy #project management

Fixed Price vs. Time and Material Contract: Which One to Choose? >

The two mainstream software development pricing models are - Fixed Price and Time & Material contracts. These two models involve making different assumptions regarding the project and taking different approaches to the software development process.

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#company news #design #development #product strategy #project management