Head of Business Development and Marketing
Sophie is a marketing, business development, and investor relations specialist with a proven track record in various industries like MedTech, software development, media, and the diplomatic sphere, including international organizations like the UN. Her extensive expertise in brand and reputation management is supported by solid experience in consulting U.S. startups and publicly listed companies on strategic planning, product development, and market share growth.
Apart from her career scorecard, Sophie has a solid athletic background as a former national swimming team member (and currently an avid yogi); she takes great interest in modern art&design and is working on making French her 4th fluent language.
Areas of expertise
The whole point of using an MVP is to understand what customers think and if they find your product interesting. If you are unwilling to listen to what they have to say, your development might take the wrong turn. There are plenty of ways to gather user thoughts on your MVP. Organizing this, analyzing it, and responding to it are all important steps as part of the process of improvement. From considering the information customers give you, you can refine the product strategy and the development process to deliver this. Developing an MVP is an iterative process. It is not supposed to stop once you have the first input from customers.
More articles by Sophie
Time to Market (TTM) – What is it and why does it matter for my business?
Time to market (TTM) refers to the amount of time from the moment of conceiving the idea about a product through to launching the final product or service to customers. The term can also be used for the time for a new marketing campaign to get to market, or for a new process to go live.
What are the Next Steps After Creating an MVP
Building an MVP is not the end of the product development journey. It is just the beginning. The next step beyond MVP is using the information gathered from the measuring and analyzing stage to refine the product. It is very important to prioritize features that add value and solve customer problems.
How To Measure & Analyze MVP Success
One of the main reasons for developing an MVP is gaining feedback and understanding its success. This means having measurement metrics in mind from the outset.The article focuses on minimum viable product success with apps and software in particular, but the same information is applicable to other types of MVP too.
How to Scale a Startup. The Definitive Guide
Scaling up a business is the process of growing revenue, user acquisition, etc. Expanding a startup often is a major program that involves extensive planning for growth while mitigating risks associated with unforeseen challenges.
How to Build an MVP (Minimum Viable Product) in 2022
Do you have a great idea for a product but want to make sure there’s a market for it before you invest time and money? You need to start by building a minimum viable product (MVP). In this article we’ll explain the critical steps needed to build a successful MVP.
How to Plan a Successful MVP to Test the Market
Searching the internet for an MVP plan template will offer plenty of options. To make a successful plan, you need to know what information is required and why. Here we look to help you by setting out the steps you need to follow when creating your plan.
What Is an MVP (And Why Is It Essential)?
MVP is a version of a product that is sufficient to be released for use, but which only has minimal features. A minimum viable product is usually suitable for early adopters. Once feedback has been gained from these initial users, a full feature set can be developed.